As I said in the introduction, my goal in this e-book is not to tell you
how to build a business. I want to tell you how to make money immediately. If
you end up with a successful business as a by-product, then that’s just a
bonus.
With that said, it’s important to realize that online businesses don’t
usually turn a profit overnight. Instead, it is usually a long process that
will only turn a profit after months have passed.
There are two general reasons why online businesses usually don’t turn a
profit quickly. The first is that many Internet-based business owners have
little or no formal training; and often make serious errors in the
implementation stage. And the second reason is that good long-term business
plans generally require you to gradually promote your site through things like
search engine optimization, cross-promotional agreements, and joint ventures.
While these long-term techniques are essential for business plans, they
won’t
work to make you money tonight. If you want to make money tonight, you
essentially have two options: 1) you can use PPC advertising; or 2) you
can use word-of-mouth advertising. Other than that, it is unlikely that other
techniques will yield immediate sales.
With that said, let’s breakdown the process step-by-step, so that you
can
understand how to make a quick profit with this technique.
Step #1: Create Your Product… Fast
When it comes to writing a special report, don’t be a perfectionist.
Spend no more than a half hour to come up with your topic. Once you’ve done
that, spend no more than two hours researching the topic. And once you’ve done
that, spend no more than five hours to write the report.
When you’re done with the whole process, stop working on your report for
the
night. Come back to it the following day, edit it thoroughly, format it,
and then
create a PDF version. Even though your goal is to do everything quickly,
you
should make sure that it is error-free, well written, and contains
useful
information.
Additionally, as a general rule, you should pick a topic you’re already
familiar
with. If you’re familiar with Internet marketing, write a report about
Internet
marketing. If you’re a good cook, write a report about cooking. If you
know
something about buying cars, then write a guide about that.
Whatever you do, make sure that you come up with a catchy hook for your
product. There should be something about your special report that others
will find interesting; and that will draw them to buy. With the vast amount of
free
information widely available on the Internet, it is critical to be able
to market your product in a way that differentiates from everything else
available.
Once you complete your product, it’s time to move on to the
site-building phase.
Step #2: Build Your Site… Quickly
Again, the point of this exercise is to get your product made and put in
front of as many buyers as quickly as possible. This means that you can’t take
your time when it comes to the site-building phase.
I personally suggest that you register a domain, purchase cheap hosting,
and
immediately install a plug-in that will allow you to edit your site
using a what-you-see-is-what-you-get (WYSIWYG) editor. Most hosting sites will
offer a large variety of these editors, but I suggest using something simple
and something that offers a lot of different templates. Wordpress is probably a
good option.
Once you’ve installed the WYSIWYG editor, it’s time to select a good
sales page template. Your choice should be clean, professional, and free of
distractions, such as links to other pages.
After you do that, it’s time to put up a sales-letter. Again, time is of
the essence, so don’t bother with long-copy. Keep it short, sweet, and to the
point. Make sure you have a good hook, a number of bullet points that highlight
the products benefits (rather than features), and a call to action (to buy).
Finally, add a PayPal payment button. If you want to ensure that you make
sales immediately, it’s a good idea to keep the price low (say, between $3 and
$7). This will ensure that you maintain a high conversion rate.
Step #3: Advertise
Once you have a functioning sales page, a product to sell, and check-out
system, it’s time to begin advertising your product. However, in this case,
it’s a good idea to skip SEO and slow promotional methods—and move immediately
to PPC and word-of-mouth advertising.
As far as PPC advertising goes, this is as simple as creating a Google
Adwords account and making several advertising campaigns. Remember to focus
each campaign narrowly. Also, remember to use the root keyword in your campaign
multiple times in your advertisement, so that it shows up in bold when people see
your ad.
Finally, once you have your PPC campaign working, consider using some
word-of-mouth channels to spread the word about your product. If you are a
member of online forums related to your product’s niche, you should include a
link to your salespage in your signature; and make an effort to post
frequently, so that others see it. You should also consider offering a deal to
members of the forum.
Conclusion
If you want to make cash fast, selling your products online is always a
good
option; however, you cannot do it using the conventional formula for
Internet
business creation. Instead, you have to cut out all obstacles that will
slow down payments, slow down traffic flows, and generally prevent you from
realizing a profit within days.
Using the template I’ve given above, you should be able to make money
within days, as long as you push yourself to stick to the timeline I’ve
suggested.
 |
| monney from selling |